![]() ![]() The description is another opportunity to add keyword search terms. The information you include in your video description will display beneath the title in search engine results. For example, if the page title is “How to Make Papier Mâché,” the video title should be the same. Note: If you want to ensure your web page (where the video is embedded) can display alongside the video snippet in search results, the video title and page title need to match. Longer watch times tell Google that visitors are engaging with your content, which raises the likelihood it will rank for that search term. Focus on ranking each video for a single general keyword term.Ĭhoose a title that correctly describes the video to encourage longer watch times. This is the first opportunity to include keyword search terms for your video content. How to Optimize Each Type of Video MetadataĪs mentioned above, the four types of video metadata that communicate your video’s content to search engines are the title, description, tags, and URL. Upload the file to your video hosting platform (such as SproutVideo) and include the keyword in the video’s metadata.In this case, use Google search to narrow the topic down with “People Also Ask”. These types of keywords may not be as easy to verify with Google’s Keyword Planner. Oftentimes, long-tail keywords are specific questions you can answer. When answering a more specific query (called a long-tail keyword), you have a better chance of competing with other search results. Note: The more general the keyword, the more likely there is significant competition. ![]()
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